In this episode of Let's talk ABM, we speak to Lindsay Baggett, who heads up Account-based Marketing at Tanium. Now 24 months into her role at this leading security and system management company, she’s built a formidable ABM engine. Previously, Lindsay led the Field Marketing and ABM efforts at companies including Couchbase and Gong.
Watch this episode and learn about:
Why ABM shouldn’t be ‘random acts of marketing’!
A focus on progress versus perfection
Why defining ABM is so important
What makes great Sales and Marketing alignment
And much more… !
