64. Building credibility with ABM

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Let’s talk ABM

strategicabm

81 episodes

1 week ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Marketing

Business

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Marketing

Business

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64. Building credibility with ABM

Let’s talk ABM

51 minutes 55 seconds

1 year ago

64. Building credibility with ABM

In this episode of Let's talk ABM, we speak with Kathryn Nimmo, ABM Marketing Manager at HP Inc, about building awareness and credibility with ABM. Kathryn is an accomplished Marketing and Sales professional with extensive experience executing and delivering marketing and sales campaigns across multiple industries.Here's what they cover:

How ABM is used for perception and brand awareness
How Subject Matter Experts are your secret weapon
Why Sales experience is pivotal to ABM
Why storytelling unlocks ABM accounts