63. Building relationships with ABM

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Let’s talk ABM

strategicabm

81 episodes

1 day ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Marketing

Business

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Marketing

Business

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63. Building relationships with ABM | PwC

Let’s talk ABM

33 minutes 45 seconds

1 year ago

63. Building relationships with ABM | PwC

In this episode of Let’s talk ABM, Declan speaks with Rhiannon Blackwell, ABM Leader, Global Marketing Organization at PwC. Over the course of the last 18 months, Rhiannon has built up the team and capability from scratch. With a team now of 20+ ABM professionals she is scaling the program to drive growth in PwC's top-tier accounts.

Here’s what they cover:

What it takes to stand up an ABM program from scratch
How to achieve Sales and Marketing alignment
Why personalization is key for ABM success
How to measure ABM success