62. Experience ABM

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Let’s talk ABM

strategicabm

81 episodes

3 days ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Marketing

Business

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All content for Let’s talk ABM is the property of strategicabm and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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62. Experience ABM | Pixelz

Let’s talk ABM

45 minutes 32 seconds

1 year ago

62. Experience ABM | Pixelz

In this episode of Let's talk ABM, Declan chats to Katrine Rasmussen. Katrine leads a passionate Marketing team at Pixelz, that is making waves and shining a light on the importance of photo retouching. Prior to joining Pixelz she worked in and led marketing growth teams in the Fintech and accounting sectors.

Here's what they cover:

Why it pays to go after ‘Big Whales’
What is Experience Marketing
The power of investing in customer relationships
What ABM is and isn’t