Effective communication is the cornerstone of consistentrevenue conversion in sales. This sentiment is particularly relevant today.According to Salesforce, 53% of sales professionals believe it’s harder to sellthan it was a year ago.

Sales leaders and managers cite their top challenge asadapting to changing customer needs and expectations, such as demands for lowercosts, deeper understanding, and greater value. Additionally, 57% of salesleaders and managers report that competition has increased since last year.

Boyd Hoffmann is a sales and leadership speaker and thecreator of The C.L.O.S.E.D. Formula™, a simple six-step process that helpspeople sell through authentic conversation, without pressure, scripts, ormanipulation. With over 10,000 personal sales consultations and more than $100million in total sales, Boyd knows one thing for certain: people don't buyperfection; they buy connection. He has trained high-performing teams, soldfrom the stage, and led organizations to record-breaking growth through clarityand empathy in communication. Boyd’s philosophy is straightforward: “A personconvinced against their will is of the same opinion still.” He now assistscoaches, consultants, and small business owners in communicating with empathyand confidence, enabling them to lead with influence and close with integrity.

For more information, visit: https://boydhoffmann.com/