Do you want to attract more good quality customers to your business? AND retain those customers? Well, that’s the goal of business, isn’t it? Get good quality customers and keep them. Malcolm Palmer and Caroline Ward, both partners at A4G, join Charlotte to share their insight on how you can do this in your business. In this episode you’ll learn how to increase the awareness of your brand, attract new customers and build a base of loyal customers by not only learning how to build a strong sales and marketing strategy, but a strong customer service strategy. Don’t worry, it’s not full of marketing jargon. We get down the point with clear steps. And if you need further help, email us discovery@a4g-llp.co.uk, or head over to our Knowledge Hub, which is FULL of free tools and guidance on this topic, and many more.