This week Ashley Gutierrez, a junior producer at Fresh Tape, a sports media production company based in Denver, walks us through her role in a recent project between Twitter, HBCUs, and the NBA. She sees her role as the blueprint to everything – from the pitch, to planning, finding the right people to execute her idea, managing the talent and clients, and even picking up a camera or editing when necessary. Living in the “we just have to make it happen” world, she makes sure the projects get d...
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This week Ashley Gutierrez, a junior producer at Fresh Tape, a sports media production company based in Denver, walks us through her role in a recent project between Twitter, HBCUs, and the NBA. She sees her role as the blueprint to everything – from the pitch, to planning, finding the right people to execute her idea, managing the talent and clients, and even picking up a camera or editing when necessary. Living in the “we just have to make it happen” world, she makes sure the projects get d...
Talking Graphic Design for Athletic Apparel with Adam Johnson
Let's Get A Job
42 minutes
4 years ago
Talking Graphic Design for Athletic Apparel with Adam Johnson
This week Adam Johnson (@the_creative_explorer), a Senior Graphic Designer at Nike, talks about the balance between branding and appeal in apparel graphic design and how that ties into the overall narrative story. We discuss working two years ahead of real-life and how he designs outside of trend while using the combination of cyclical fashion and innovating performance technology to be on-trend in the future. He explains the collaborative ecosystem between the roles that make a piece of appa...
Let's Get A Job
This week Ashley Gutierrez, a junior producer at Fresh Tape, a sports media production company based in Denver, walks us through her role in a recent project between Twitter, HBCUs, and the NBA. She sees her role as the blueprint to everything – from the pitch, to planning, finding the right people to execute her idea, managing the talent and clients, and even picking up a camera or editing when necessary. Living in the “we just have to make it happen” world, she makes sure the projects get d...
