This week Ashley Gutierrez, a junior producer at Fresh Tape, a sports media production company based in Denver, walks us through her role in a recent project between Twitter, HBCUs, and the NBA. She sees her role as the blueprint to everything – from the pitch, to planning, finding the right people to execute her idea, managing the talent and clients, and even picking up a camera or editing when necessary. Living in the “we just have to make it happen” world, she makes sure the projects get d...
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This week Ashley Gutierrez, a junior producer at Fresh Tape, a sports media production company based in Denver, walks us through her role in a recent project between Twitter, HBCUs, and the NBA. She sees her role as the blueprint to everything – from the pitch, to planning, finding the right people to execute her idea, managing the talent and clients, and even picking up a camera or editing when necessary. Living in the “we just have to make it happen” world, she makes sure the projects get d...
Talking Content Creation for College Athletics with Justin Law
Let's Get A Job
47 minutes
4 years ago
Talking Content Creation for College Athletics with Justin Law
This week Justin Law (@TweetJustinLaw), a Senior Producer for South Carolina Athletics, talks about how content creation is more than just fan engagement but primarily used as a recruitment tool for 16-18 year-olds considering playing for the University of South Carolina. We talk about keeping current in trends without being cheesy and putting the viewer in the shoes of a player on and off the field, which is more than quick cuts and catchy music. Justin talks about going to school for biolog...
Let's Get A Job
This week Ashley Gutierrez, a junior producer at Fresh Tape, a sports media production company based in Denver, walks us through her role in a recent project between Twitter, HBCUs, and the NBA. She sees her role as the blueprint to everything – from the pitch, to planning, finding the right people to execute her idea, managing the talent and clients, and even picking up a camera or editing when necessary. Living in the “we just have to make it happen” world, she makes sure the projects get d...
