Episode 2: DOOH and The Evolution of Real Estate Marketing

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Let’s DOOH This, by Smartify

Smartify

2 episodes

5 days ago

Let’s DOOH This, by Smartify A podcast about the big shake-up happening in media right now. We sit down with trailblazers from advertising, real estate, technology, and outside the industry to talk about how DOOH and Retail Media are rewriting the rules. From data-driven targeting to new revenue models, from storefront screens to nationwide networks, you’ll hear the stories and strategies fueling the most exciting changes in marketing today.

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Episode 2: DOOH and The Evolution of Real Estate Marketing

Let’s DOOH This, by Smartify

38 minutes 4 seconds

2 months ago

Episode 2: DOOH and The Evolution of Real Estate Marketing

In the 2nd episode of Let’s DOOH This by Smartify, Smartify CEO Joe Kunigonis sits down with Jeff Kennedy, founder of Mavericks Consulting and former VP at LeadingRE, to explore how digital out-of-home and retail media are reshaping real estate marketing.Together, they discuss why dynamic, customized digital media creates unmatched emotional connections, how AI is powering real-time audience targeting, and why digitizing physical spaces—like brokerage offices, storefronts, and gyms—opens new opportunities for both brand awareness and hyper-local engagement. From evolving beyond static billboards to the future of AI-driven targeting, this conversation reveals how DOOH is becoming essential to the modern real estate and retail media landscape.