In this episode of Let’s Climunicate, host Dr. Alberto Troccoli engages in a thought-provoking conversation with Dr. Rebecca Huntley—social researcher, author, and expert on how people think and feel about climate change.
Rebecca shares her personal climate “awakening,” sparked by the youth-led school strikes, and discusses how emotional, generational, and psychological factors shape public responses to climate science and solutions. From the Climate Compass segmentation framework to the power of personal storytelling, this episode explores how communication, values, and leadership can transform climate engagement.
▶️ What you’ll learn:
✅ What drives people from climate awareness to action
✅ How to tailor communication to seven distinct audience segments
✅ Why economic messaging works for some, and emotional appeals for others
✅ How to break the “climate silence” in everyday life
✅ Rebecca’s predictions for Australia’s climate future
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▶️ Chapters:
00:00 – Introduction to Climate Change Concerns
00:47 – Meet Rebecca Huntley: From Awareness to Activism
01:41 – Personal Triggers for Climate Action
05:13 – Quickfire Questions on Climate Science
11:46 – The Challenge of Public Perception
20:57 – Understanding Climate Segments
23:50 – Understanding Climate Change Perception
26:14 – Personal Reflections on Climate Activism
31:04 – Effective Climate Communication Strategies
37:50 – Australia’s Role in Global Climate Action
41:38 – Practical Actions for Climate Change
48:36 – Future Projections and Social Change
53:01 – Conclusion and Final Thoughts
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📅 Episode recorded on 24 April 2025
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