Welcome to Let’s Chat! Your new favorite group chat for what has brands and marketers buzzing each week. Curated by humans and delivered by AI, we turn trend overload into real takeaways from the frontlines of modern marketing. This week, we’re breaking down the unexpected ripple effects of tariffs — from what they actually are to how they influence marketing strategies across industries. Tariffs aren’t just a supply chain issue or a headline about trade wars; they’re shaping consumer choice, compressing marketing budgets, and forcing brands to rethink the way they communicate, price, and build loyalty.