027-Bill Girouard of Copper Giants

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Let's Bring It In: Discussions with In-House Creative Leaders

Greg Christensen

32 episodes

1 day ago

Conversations with brand leaders who are doing great creative in-house. A production of Barnes Creative Bank. barnescreativebank.com

Marketing

Business

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All content for Let's Bring It In: Discussions with In-House Creative Leaders is the property of Greg Christensen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Conversations with brand leaders who are doing great creative in-house. A production of Barnes Creative Bank. barnescreativebank.com

Marketing

Business

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027-Bill Girouard of Copper Giants

Let's Bring It In: Discussions with In-House Creative Leaders

51 minutes 45 seconds

3 months ago

027-Bill Girouard of Copper Giants

Bill Girouard leads Copper Giants, the in-house agency behind Liberty Mutual’s wildly recognizable campaigns — from “Liberty Biberty” to the wax-statue super saver. In this episode, we talk about how his team built that kind of cultural impact, why Copper Giants is rewriting the playbook for in-house agencies, and what it takes to earn trust, drive great work, and stay creatively sharp inside a Fortune 100 brand.