015 - Ginny Golden of YETI

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Let's Bring It In: Discussions with In-House Creative Leaders

Greg Christensen

32 episodes

11 hours ago

Conversations with brand leaders who are doing great creative in-house. A production of Barnes Creative Bank. barnescreativebank.com

Marketing

Business

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Conversations with brand leaders who are doing great creative in-house. A production of Barnes Creative Bank. barnescreativebank.com

Marketing

Business

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015 - Ginny Golden of YETI

Let's Bring It In: Discussions with In-House Creative Leaders

52 minutes 3 seconds

9 months ago

015 - Ginny Golden of YETI

Ginny Golden is the Executive Creative Director at YETI, AdAge's 2024 In-house Agency of the Year. In this episode, she talks about gaining trust as a leader, the difference between execution-led and idea-led cultures, and why the Camino tote is her go-to YETI product. She also generously shares her experiences integrating family planning into her career. And how a sabbatical led to six months backpacking in Asia and working in a dive shop in Bali. Grab your 30 oz. Rambler and tune in.