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Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Jason Cercone
74 episodes
4 days ago
September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world. Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. What transpired throughout this event is nothing short of phenomenal. From start to finish, EPC2 was the epitome of what...
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Entrepreneurship
Business,
Marketing
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All content for Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results is the property of Jason Cercone and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world. Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. What transpired throughout this event is nothing short of phenomenal. From start to finish, EPC2 was the epitome of what...
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/74)
Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
An Empowered Podcasting Conference 2 Retrospective
September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world. Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. What transpired throughout this event is nothing short of phenomenal. From start to finish, EPC2 was the epitome of what...
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1 month ago
39 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Making a Podcast With Bombtrack Media: Soft Skills Strong Results
It's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results. We dive into the strategy behind the show and how Charlie’s background shaped his approach to podcasting. Charlie shares how his experience in theater, TEDx speaking, and higher education helped him become a confident host. His ability to carry conversations with purpose makes each episode more engaging for his aud...
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4 months ago
25 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Making a Podcast With Bombtrack Media: Rock Your Reinvention
It's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of what we've been doing to build and grow her podcast. Karin and I dive into the importance of podcast SEO and how identifying the right keywords for episode titles can significantly impact discoverability. By focusing on what listeners are actively searching for, we’ve been able to grow her audience ...
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5 months ago
26 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
The Season 3 Livestream Finale w/ The Co-Host Collective
It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style. If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series. Now, the tribe convenes one last time this season in the name of fun, camaraderie, and having the screen look like The Brady Bunch theme while live...
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6 months ago
1 hour 10 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Season 3 Recap: What I Learned & What's Coming Next
It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed the direction of this podcast moving forward. You'll hear an honest breakdown of the wins and challenges of producing this season as I share some ...
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6 months ago
28 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
14 Unusual Ways to Promote Your Podcast That Actually Pay Off
As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle! I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging the usual playbook of posting links to your latest episode on social media and tapping into some fresh, actionable ideas from both of us, as well as...
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6 months ago
33 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
How to Establish Authority & Tighten Content Focus With Podcast Seasons w/ Gina Whitehouse
In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up for success without the fear of burnout. Together, we unpack the advantages of seasonal podcasting...especially for busy professionals who want to bu...
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6 months ago
1 hour 3 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
How to Transform Your Brand Podcast Into a Content Machine In 5 Easy Steps
In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset to building series-based podcasts that serve strategic goals, each step will bring you closer to clarity and purpose to your content efforts. If you're a business owner or brand leader stuck on the idea that your podcast needs massive downloads or ad revenue to be successful, this episode is for yo...
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6 months ago
21 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
For The Love of the Medium: Building an Entertainment-Based Podcast
This passion-fueled episode of Let's Blow This Up is a little outside the lines of content you'd expect to hear, but there's something to say for creating podcast content simply for love of the medium AND love of your hobbies and passions. It's another installment from The Co-Host Collective Series and myself, Marc Ronick, and Jay Franze are primed to explore what it means to build an entertainment-based podcast from the ground up --- diving head first into why loving your medium is the found...
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6 months ago
33 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Looking to Grow a Successful Podcast Agency? You Need to Hear This First with Emily Page
Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments in an industry that will add new innovations by time you finish reading this sentence. If you're working in the podcast space and want to elevate your agency, this episode of Let's Blow This Up is just for you! In this installment from the Season 3 Livestream Series, I'm joined by Emily Page, Op...
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6 months ago
58 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
5 MORE Tips For Effective Solo Podcasting
Five more tips for effective solo podcasting, you ask? That's right, I went mining for gold in the archives of my old podcast, Pod Theory, and came across one of my most popular episodes: 5 Tips For Effective Solo Podcasting. in this episode of Let's Blow This Up, I'm expanding the list with five MORE tips to help you add impactful solo podcasting strategies to your content creation arsenal. Solo podcasting is a powerful format when executed effectively. Whether you're just starting out or yo...
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6 months ago
21 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
How to Develop Your Own Podcasting Best Practices
It's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of The Jay Franze Show. With so much advice at your fingertips (or just getting coming your way unsolicited thanks to algorithms and news feeds), Jay and I are doing our part to emphasize the value of filtering information through your own lens to find what truly works for your show. A big focus ...
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6 months ago
36 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
How to Create a Functional, Badass In-Home Podcast Studio w/ Junaid Ahmed
The majority of podcasts are born from rooms in homes repurposed and utilized as podcast studios. Spare bedrooms, storage areas, even walk-in closets can be utilized to create audio and video that can connect with listeners all over the globe. Pretty cool when you stop and think about it. One of the roadblocks that stops some aspiring podcasters from getting started is the belief they need to produce their show in professional studios with state-of-the-art equipment and the most aesthetical...
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6 months ago
53 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
5 Intangible Results You'll Get From Consistent Podcasting
Looking for reasons to consistently produce your podcast? You've come to the right place! In this episode of Let’s Blow This Up from the Season 3 Solo Series, I'm shifting the focus away from download stats and viral episodes to talk about the wins you can’t always measure. Podcasting consistently offers a ton of value that goes far beyond the numbers...and those results are often more impactful than you think. I break down five major intangible benefits that come from simply showing up to th...
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6 months ago
23 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
BREAKING: Your Podcast Doesn't Need Video! Here's How to Make It Work
Is video an important part of podcasting? Yes. But can you produce an audio-only podcast in 2025 and beyond and expect it to be successful? YES! In this episode of Let's Blow This Up from the Season 3 Co-Host Collective, I'm joined by Traci DeForge of the Podcast Professionals Association and Produce Your Podcast to challenge the growing pressure for podcasters to include video in their podcast operations. Contrary to what you probably hear A LOT, you're about to discover why audio-only...
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6 months ago
34 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
This Is Why Attention-Grabbing Podcast Titles Matter (and How to Create Ones That Put Asses In the Seats)
In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm talking standout, kickass, attention-grabbing podcast titles and why it can make or break your show's reach! If your title doesn’t make someone stop scrolling and hit play, you’re leaving potential listeners—and growth—on the table. Standout titles do more than just sound good—they offer clarity, curiosity, and a strong hook. A great title should immediately tell someone what they’re in for and make them feel like they n...
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7 months ago
19 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Limiting Beliefs Will Destroy Your Growth In Podcasting. Here's How to Overcome Them
It's another installment from the Season 3 Co-Host Collective Series and, in this powerful episode, co-hosts Marc Ronick and Ana Xavier are back to tackle one of the biggest invisible barriers in podcasting: limiting beliefs. Together, we break down how these internal narratives can hold creators back and prevent them from ever hitting record. Whether it’s feeling like you don’t have enough to say or disliking the sound of your own voice, these doubts are more common than you think. Our trio ...
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7 months ago
34 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Starting a Podcast Is Easy. MAKING a Podcast Is Hard with Eric Johnson
The barriers to entry preventing you from starting a podcast are pretty minimal. All the equipment you need to get your production in motion can be purchased from Amazon and land on your doorstep within a day or two. And if you want to go more low-tech, you technically could create voice notes on your smartphone and upload them as podcast episodes (chef does not recommend). But know this: STARTING a podcast is just the first step. MAKING a podcast, on the other hand, takes a major commitm...
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7 months ago
1 hour 1 minute

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
It's The Little Things: 4 Subtle Actions That Will Make You an Undeniable Force In Podcasting
In this episode of Let's Blow This Up, part of the Season 3 Solo Series, let's talk about how small, intentional actions can elevate your podcasting game. These easy-to-implement, actionable tips will help you stand out as a true pro at your craft while, at the same time, help you form stronger connections with your guests and audience alike. In my opinion, it's crucial to focus on the little things that make a big difference. A small but powerful gesture, like learning how to pronounce your ...
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7 months ago
18 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
Right (and Wrong) Approaches to Growth Every Podcaster Needs to Hear
If you've dedicated yourself to podcasting, growth is inevitably at the front of your mind. So...let's talk about it. In this episode of Let's Blow This Up from the Season 3 Co-Host Collective Series, I'm sharing the mic with Jay Franze, host of The Jay Franze Show, to discuss the right and wrong approaches to growing your podcast and taking it to the next level. We'll be diving into common strategies podcasters get right, as well as some of the common mistakes that can stop growth dead...
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7 months ago
32 minutes

Let's Blow This Up: Podcast Strategy, Communication, & Explosive Brand Results
September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world. Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. What transpired throughout this event is nothing short of phenomenal. From start to finish, EPC2 was the epitome of what...