I denne episode fik vi besøg af Liyana Norkaityte, der til dagligt arbejder som E-Commerce Director hos danske SOUNDBOKS. Vi kom vidt omkring deres e-commerce setup, kunderejser og vækststrategier, og uanset om du er en håbefuld iværksætter eller en erfaren e-commerce profil er denne episode spækket med værdifulde takeaways og indsigter.

----------------------------------------------- Timestamps: 00:41 Intro 2:35 B2B 3:12 Working @ SOUNDBOKS 5:20 The E-commerce setup 8:02 Nailing the customer experience 10:58 Measurement 12:35 Qualifying relevant traffic 14:35 Collaboration between departments 16:26 A/B testing and tweaks 17:50 Cross-functional teams 20:06 Growth 22:22 Re-Commerce 24:35 Customer acquisition 26:30 Celebrities with SOUNDBOKS 28:10 International retailers 31:01 Upsell / Cross-sell, and product development 33:16 The SOUNDBOKS app 36:15 Navigating the e-commerce landscape 40:05 What does it take to succeed in e-commerce? 42:43 Being the youngest in a digital company.