Emilia Lindfors er Head of Marketing & E-commerce hos den danske skønhedsgigant Luxplus, som omsatte for over 300 millioner i 2023. I denne episode dykker vi ned i abonnementsvirksomhedernes verden og lærer, hvad der får dem til at tikke (og lykkes) og hvad "normale" e-commerce virksomheder kan lære af dem. ----------------------------------------------- Find Luxplus her: - Website: www.luxplus.dk/ - Instagram: luxplus ----------------------------------------------- Timestamps: 00:00 Welcome 0:54 On joining Luxplus 2:39 Target audience & customer journey 5:04 Free trials & churn rates 6:53 Marketing & growth 10:07 Emilia’s team 11:35 Conversion Rate Optimisation 12:35 Emilia’s management style 14:40 Importance of retention 15:40 On personalisation & AI 18:31 On retention 23:25 On measurement 25:38 Subscription businesses in 2024 28:51 Starting a subscription business 32:00 Marketing channels 35:30 Native social media ads 39:20 Insights to “normal” e-commerce businesses 41:03 Customer feedback 42:45 On giving discounts