In this episode of the Let's Assess Podcast, we sit down with Jack and Dylan from Boondock Nation to uncover how they turned a passion for snowmobiling into a snowmobile empire. From humble beginnings in the MidWest to producing high-quality TV broadcasts and growing their digital presence, this conversation is packed with insights about their journey! We talk about the challenges of building a brand in the snowmobile industry, the importance of personal connections in sponsorships, and their unique approach to staying authentic while delivering top-tier content. Plus, they share their riding preferences for various terrains, the advantages of different sled types, and what it takes to master throttle response and performance in extreme conditions. Key takeaways: - Tips for aspiring snowmobile influencers to grow a brand - Why personal connections and quality content are key in the industry - Riding insights from Colorado backcountry to Midwest trails