How many times have you thought about doing something, but convinced yourself that now is just not the right time? And when you continued to delay doing this thing, did that perfect moment ever actually come? This week Shawn sits down with the co-founder of Whole Foods, John Mackey, to discuss the powerful Shawnism: "Now is Better than Perfect." We hear the invaluable lessons that both have learned through their entrepreneurial journeys, revealing why taking action now, rather than waiting for perfection, is often the key to success.  The two also discuss how asking the simple question, “How much will that cost?” can help you identify the limitations and trade-offs of any solution, why overthinking and trying to “perfect” an idea often leads to failure, and how the fear of future uncertainties can prevent you from acting in the present. This episode is packed with wisdom on overcoming fear and embracing imperfection as a path to progress.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.