
🎙️ EP 13 — Crafting Believable Narratives: Stories People Can Test and Trust
🧩 Influence without credibility collapses. In this episode of Mind as Strategy, we turn proof into a story that travels — no hype, no fog, just clear cause and effect tied to real receipts. Learn how to build narratives people can test, repeat, and trust.
You’ll learn:
📜 The Credibility Triad — Consistency, Coherence, Corroboration.
🎯 The ARC spine — Audience, Reality, Change — how to structure any story that drives action.
⚙️ Proven frameworks — PMPA (Problem, Mechanism, Proof, Ask) and CAPER (Context, Action, Proof, Effect, Request) — to make your updates stick.
📊 How to transform your proof deck into a two-slide story that speaks for itself.
🗣️ Language swaps that replace spin with clarity: “From X to Y in Z days” beats “game-changing results.”
🛡️ Red flags that break credibility — vanity metrics, moving goalposts, hero stories with no receipts.
✨ A believable story is simple, measurable, and repeatable. One headline. One chart. One ask. Deliver it with proof — and people will believe it because they can test it.