In this episode of the Lend API Partner Podcast, Rutger van Faassen interviews Alex Gonikman, CEO and co-founder of True North. They discuss the origins of True North, its evolution into a FinTech integration expert, and share success stories of how True North has helped clients embed financial services into their existing applications. The conversation highlights the importance of understanding financial services and the role of AI in accelerating market entry for clients.
What You’ll Learn:
How True North was founded by Lending Club alumni and evolved into a fintech integration leader.
Why non-financial companies are now embedding financial services—and how True North accelerates these transformations.
Real-world success: moving clients from 12+ months to under 2 months for MVP launches.
How AI tools are leveraged to speed up integration and reduce costs.
Why understanding business challenges and picking the right partners is crucial for embedded finance.
How True North combines backend expertise with seamless front-end experiences.
