All content for Legends of Media Research is the property of Duane Varan and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Interviews with media research leaders sharing their greatest adventures.
Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media)
Legends of Media Research
43 minutes
3 years ago
Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media)
A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media. Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation. Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.
Legends of Media Research
Interviews with media research leaders sharing their greatest adventures.
