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Interviews with media research leaders sharing their greatest adventures.
Episode 10:Dr. Scott McDonald - President & CEO, Advertising Research Foundation (ARF)
Legends of Media Research
55 minutes
3 years ago
Episode 10:Dr. Scott McDonald - President & CEO, Advertising Research Foundation (ARF)
Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste. In this episode he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance of 'context' which magazines did best). He also discusses the ARF and its future direction. Another episode you won't want to miss!
Legends of Media Research
Interviews with media research leaders sharing their greatest adventures.
