When calling 911 they ask for information about you and in some critical instances, that information gathering takes too long. Michael thought, what if 911 centers knew your location, the status of your health and other data that your environment and smart devices gather right away. To save more lives!

RapidSOS was born and has since went on to work with many of the world's leading companies like Apple, to improve the speed to help people drastically! Now RapidSOS connects data from anything from smart buildings to emergency infrastructure to wearables.

Michael talks about his journey building the company and the story behind the brilliant idea. He also touches on the company's funding rounds, raising a $150M Series C, and the long term vision he has for a super connected emergency system world!