What if the secret to scaling your business was building deeper relationships—with others and yourself?

In this episode of Legendary, host Celinne Da Costa welcomes Lior Weinstein, a serial entrepreneur and digital transformation expert, for a powerful conversation on soulful entrepreneurship, conscious scaling, and the freedom that comes from alignment.

Lior shares how his supportive upbringing sparked a lifelong passion for innovation and human connection. He reveals the entrepreneurial code he lives by—centered on freedom, trust, and creating environments where growth becomes inevitable. From hiring and partnerships to mindset and scaling, Lior offers a fresh, heart-centered perspective on what it really means to build something meaningful.

You’ll also hear his thoughts on the future of AI, the tension between nature and nurture, and what it means to be legendary as he prepares for his first Burning Man experience.

Timestamps:
00:00 – Childhood Inspirations and Family Influence
00:38 – Introduction to the Legendary Podcast
01:35 – Meet Lior Weinstein: A Serial Entrepreneur
03:10 – Lior’s Current Ventures and Passions
05:20 – The Importance of Freedom in Business
05:55 – Strategic Coach and the Four Freedoms
07:05 – The Role of Relationships in Business
11:47 – Hiring and Partnering Philosophy
21:09 – Lior’s Early Life and Influences
36:12 – Embracing Creativity and Unconventional Paths
38:11 – Nature vs. Nurture in Shaping Success
42:48 – The Gift of Scaling: Turning Ideas into Reality
45:56 – The Philosophy of Growth and Scaling
01:02:44 – Exploring the Concept of Legendary
01:05:09 – Parting Wisdom and Thoughts on AI

Host: Celinne Da Costa | Story Alchemist & Transformation Architect | www.celinnedacosta.com | Instagram, Facebook & Substack: @celinnedacosta