Building a business is one thing. Building a business that sells? That’s a whole different game.
In this episode of The Legacy Branding Podcast, I sit down with Nick Bradley, world-renowned author, speaker, and business growth expert, to unpack what it really takes to build and sell a high-value company.
With over a decade in private equity, 100+ acquisitions, 26 exits, and more than $5 billion in value created, Nick doesn’t just talk strategy, he’s lived it. We dive into the critical difference between a lifestyle business and a performance business, and why so many founders unknowingly build companies that are nearly impossible to sell. Nick shares how to reverse-engineer your ideal exit, what private equity is actually looking for, and the often-overlooked factors that influence your valuation far beyond EBITDA.
But it’s not just about strategy or spreadsheets.
We also explore why founders need 12–36 months to prepare, not just the business but themselves. Because letting go is rarely simple, and the emotional readiness is just as important as the financials.
If you’ve ever dreamed of selling your business for 8 or 9 figures, or simply want more freedom and impact, this one’s a must-listen.