In a world saturated with brand collaborations, how do you stand out? In this episode of Leave Your Mark, I sit down with Julie Turkel, a leading brand licensing expert who has helped shape some of the most successful fashion and lifestyle collaborations of the past two decades. From her early corporate days at Nickelodeon and Discovery to launching her own boutique agency, Julie has made it her mission to help designers, influencers, and creative entrepreneurs scale their businesses through strategic licensing. We dive into how she spots the “magic” in a brand, why maintaining brand DNA is essential in today’s oversaturated market, and how social media has changed the game for creative growth. Julie also shares actionable advice on how artists can protect their creative IP and avoid common licensing pitfalls that can cost them long-term equity. Whether you’re an artist, designer, or founder looking to take your brand to the next level, this episode is packed with expert insights on how to grow and protect what you’ve built—without compromising your creative integrity.