Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.
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Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.
RevOps 101: Why It's the Secret Weapon of Scaling Startups | E16
Learnings at Scale
11 minutes 45 seconds
8 months ago
RevOps 101: Why It's the Secret Weapon of Scaling Startups | E16
What exactly is Revenue Operations, and why is it suddenly everywhere? In this video, RevOps expert Nico Druelle cuts through the jargon to reveal how this critical function orchestrates your entire revenue stack. Learn why RevOps is more than just a buzzword—it's the bridge between departments that creates a unified customer journey from first touch to support. Discover why placing RevOps under existing departments undermines its effectiveness, how AI is transforming traditional ops roles, and what a well-designed RevOps function can achieve for scaling businesses. If you're building a high-growth company or struggling with fragmented go-to-market systems, this is your essential primer on creating the "golden record" that drives revenue efficiency.
Content of the episode:
00:00 Introduction to RevOps Series00:06 Defining Revenue Operations00:21 Introducing Nico Druelle01:54 RevOps vs. Traditional Operations03:36 Core Responsibilities of RevOps05:06 The Evolution of RevOps07:48 Common Misconceptions About RevOps09:59 The Importance of Data and Enablement11:19 Conclusion and Next Steps
Learnings at Scale
Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.
