Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.
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Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.
How a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11
Learnings at Scale
42 minutes 14 seconds
1 year ago
How a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11
Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.
Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy.
Show notes:-(00:00:00) Introduction(00:00:59) The $8 Million Pricing Strategy(00:07:28) Building a Data Foundation for Product Growth(00:15:25) Hypothesis-Based Product Strategy(00:23:43) Navigating Imperfect Data(00:29:23) Building a Growth-Oriented product Team(00:36:58) Leading & Building Product Growth Teams(00:40:21) Ignasi's Book Recommendations-Links:
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Learnings at Scale
Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and the experiences they’ve had along the way.
