Send us a text What if the fastest path to growth isn’t “more leads,” but fewer, better customers you serve so well they never leave? We dive into the uncomfortable truth most teams avoid: value is concentrated, churn is predictable, and the difference between winners and strugglers is a focused list, clean data, and relentless follow-through. Nick Mavrick of Built Data joins us to unpack how behavioral data flips strategy from guesswork to precision. We talk about why 3 percent of customers...
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Send us a text What if the fastest path to growth isn’t “more leads,” but fewer, better customers you serve so well they never leave? We dive into the uncomfortable truth most teams avoid: value is concentrated, churn is predictable, and the difference between winners and strugglers is a focused list, clean data, and relentless follow-through. Nick Mavrick of Built Data joins us to unpack how behavioral data flips strategy from guesswork to precision. We talk about why 3 percent of customers...
Your Business Is Already a Target, Whether You Know It or Not
Learning Without Scars
51 minutes
7 months ago
Your Business Is Already a Target, Whether You Know It or Not
Send us a text Every dealership has fallen victim to a cybersecurity incident – they just might not know it yet. In this eye-opening conversation with Kevin Landers, IT veteran and cybersecurity expert at RocketWise, we pull back the curtain on the digital threats silently targeting equipment dealers across North America. Forget what you think you know about hackers. Today's cyber criminals aren't lone wolves in hoodies targeting specific businesses – they're sophisticated organizations with...
Learning Without Scars
Send us a text What if the fastest path to growth isn’t “more leads,” but fewer, better customers you serve so well they never leave? We dive into the uncomfortable truth most teams avoid: value is concentrated, churn is predictable, and the difference between winners and strugglers is a focused list, clean data, and relentless follow-through. Nick Mavrick of Built Data joins us to unpack how behavioral data flips strategy from guesswork to precision. We talk about why 3 percent of customers...
