This Episode we chat with Founder and Director Kate Johansson from Koja. Starting from a humble market store, now 5 years on stocking her healthy tasty treats nationally in Coles Supermarkets. Why her snack bars have 75% less sugar than her competitors and how using this information has her products jumping off the shelves. The importance of being different and finding the gap in her market creating a great stepping stone when marketing her business. Why she turned down major external investment from Shark Tank and other investors and decided to back herself in business, being aware of strengths and weaknesses to ensure the businesses success. Kate and Koja's mantra of Real food, feel better!