What if the price you put on something didn’t just reflect value—but created it? In this episode, we explore three real-world stories where pricing reshaped perception, influenced behavior, and even altered experience itself. From shirts to luxury office supplies to the world of wine, each example reveals how price can tell a powerful story. And for leaders, that story matters—because how you position value can shape how others see your product, your brand, and even your leadership.

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Learn To Lead is brought to you by Abilitie, a leading provider of experiential learning. Abilitie’s simulations and leadership programs have inspired over 100,000 professionals in more than 50 countries. To learn more about Abilitie and about our host Matthew Confer, visit the links below:

Abilitie Leadership Development - https://www.abilitie.com

The Learn To Lead Podcast - https://www.abilitie.com/learn-to-lead-podcast/

Host Matthew Confer:

LinkedIn - https://www.linkedin.com/in/matthewconfer/

Twitter - https://twitter.com/MatthewConfer

Matthew’s TEDx Talk on Decision Making - https://www.ted.com/talks/matthew_confer_before_you_decide_3_steps_to_better_decision_making

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