Original Space: https://x.com/i/spaces/1yNGaZNXBBWJj

In this episode, we explore A-B testing on YouTube, focusing on thumbnail comparison testing. We discuss creating distinct thumbnails to gauge audience response and sharing our experiences and strategies. We highlight how subtle thumbnail differences affect watch time for both core and casual audiences.

We compare VidCon and VidSummit, showcase successful thumbnail testing examples, and offer tips for maximizing effectiveness. We also discuss the removal of A-B testing due to graphic content, strategies for thumbnail design, navigating demonetization, and using Photoshop for engaging visuals. The episode ends with a review of viewer-submitted thumbnails, emphasizing the importance of captivating visuals and narratives for audience engagement.

CHAPTERS

(00:00) Public Rollout of A/B Testing

(00:56) Jellysmack is Hiring

(07:31) VidCon vs VidSummit

(08:49) What is VidCon?

(13:01) Best Thumbnail A/B Practices

(15:36) YouTube Liaison's Tips for A/B Testing

(20:51) Thumbnail Color Considerations

(23:47) Thumbnail Testing Experience

(30:51) Realistic Thumbnails Performance

(38:16) Thumbnail Trends and A/B Testing

(44:22) Thumbnail Strategies for Sensitive Content

(48:08) Navigating Demonetization and Suppression

(57:41) Roasting Thumbnail Submissions