As small business owners, we all know that gaining a customer’s trust is very important. It’s common sense and it’s covered in all of the business books that we like to read. But, it can be easy to neglect when we’re chasing those sales and trying to grow our business. How can we not only build trust, but maintain it as well?

With us on this episode of your favourite small business podcast is Hani Mourra, the creator of Simple Video Press and Simple Podcast Press, WordPress plugins that have made content management easier for thousands of entrepreneurs around the world. Hani’s approach is one that all small business owners could learn from as he treats every customer and potential customer as a friend. His customer relationships start well before a transaction takes place and continue long after.

It sounds like a great way to do business, but surely this approach would take up a lot of time? Well, according to Hani, it doesn’t need to. A few minutes here or there, pointing your customers in the right direction can build trust and create invaluable good will for your business. Customers who have received your help and understanding in times of need can often become brand ambassadors for both you and your product. This ambassadorship could have a powerful influence on your business’ growth.

Let’s dig in to this together and see how you can forge customer relationships built on trust that will help your business prosper.

Issue Challenged in this Small Business Podcast:

How can we build trust with our potential customers?

About Hani:

Hani Mourra is a video marketing guru and the software designer behind Simple Video Press and Simple Podcast Press. Hani’s plugins have helped thousands of entrepreneurs and hobbyists around the world take some of the headaches out of managing their content on their sites.

Hani has built a customer base built on trust by always treating customers as friends and building relationships that continue long after a transaction has been made. His customers have become his brand ambassadors and helped his business grow.

Actionable Tips:

* Be approachable. Always let people know that they can reach out to you if they need something. It doesn’t cost too much time and it builds fantastic good will.
* Produce valuable content. Content that will help people and give real value is important before any sales are made and to continue relationships after transactions have taken place. Find out what your customers problems are and create content that will be helpful to them.
* Help as many as people as you can without asking for anything in return. You don’t have to spend hours and hours, you can sometimes point someone in the right direction in a few minutes. They will remember and appreciate your help.



Top Quotes:

* “I was approachable and accessible. Whatever they needed, whatever they wanted. If they wanted me to login to their site and help, I was very accessible. This was very important in building trust. Always be approachable and people love that one on one time.”
* “By building trust, you end up with brand ambassadors, people who will come out and fight your corner.”
* “When you help someone solve problems, they become ambassadors. They appreciate your time and they talk about you and the product.”
* “When customers know you are there for them, whether they are buying something or not, it makes a world of difference.”
* “The small things make a difference. All the customer’s experiences, especially the first, should be pleasant and easy-going. A simple example would be how they feel when you greet them as they walk in the door.”
* “Always empathise with the customer or the person you’re working with. Their ultimate goal is to be using your product...