Most small business owners know that they need to have an online presence in order to compete and stay relevant. Are we doing enough though? Are we getting the most out of the massive opportunities that come with doing business online? Are we engaging in digital commerce or ecommerce? And what’s the difference?
We’re joined on this episode of the number one small business podcast by Chaitra Dutt, who is going to help us answer these questions and more. Chaitra knows a great deal about this area and currently serves as a Chief Marketing Officer of Meylah, an innovative digital commerce platform for small and medium sized businesses.
With Chaitra, we’ll lay out the differences between ecommerce and digital commerce and why your business should be getting digital commerce ready. Chaitra also has some great actionable tips that will help you assess your business’ readiness and help your prepare for a more engaging customer experience beyond the simply transactional.
Issue Challenged in this Small Business Podcast:
Are you digital commerce ready?
About Chaitra:
Chaitra Dutt is the CMO of Meylah, a digital commerce platform for small businesses. She has previously helped to create Microsoft’s service culture and served as Director of Licensing at Oracle.
Chaitra has a proven track record of enabling global transformations, readying business for digital commerce and delivering tangible results for businesses around the world.
Actionable Tips:
* Take a Digital Ready Assessment. Businesses that are digitally ready are 11% more profitable. The assessment has been put together by real leaders in this area. After taking the assessment you can see where you need to spend your money to improve. Get to know where your business is right now, so you can take steps in the right direction.
* Pledge to Entrepreneurs Unite. Small businesses are the segment of the economy that can provide jobs for future generations.
* Join the free Meylah boot camp taster. You will learn what it will take for what it will take your business to support digital commerce.
Top Quotes:
* “The difference between digital commerce and e-commerce is the difference between engagement versus just transactions. Digital commerce is a solution to attract a customer who can engage with you beyond simply transactions.”
* “There are a lot of fragmented solutions and small businesses are getting overwhelmed. Digital commerce allows you to handle all aspects of commerce from one platform.”
* “The first reason why you need ready to do digital commerce is discovery. Consumers are using their mobile phones to search and if you’re not found after a relevant search then you’ve lost an opportunity.”
* “Can I convert the consumer from discovery to engagement to transaction?”
* “Engagement looks different for every business.”
* “Engagement can be as simple as writing a blog post, as simple as creating a webinar or as simple as providing templates and tools to save your customers’ time.”
Chaitra’s Links:
* Meylah (
https://meylah.com/)
* Chaitra’s LinkedIn (
https://www.linkedin.com/in/chaitrav)
Key Timestamps:
* 00:30 Challenged Issue
* 00:48 Chaitra’s Introduction
* 03:38 Digital Commerce
* 05:19 Common Mistakes
* 07:38 Challenges of Digital Commerce
* 11:38 How Can I Begin?
* 15:20 Engagement
* 19:10 Getting Started
* 22:57 Actionable Tips
* 28:20 Chaitra’s Links
Don’t forget, the more you expect from yourself, the more you WILL excel!
