In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...
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In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...
This month, we delve into the heart of authentic marketing within the luxury hospitality sector with Jatin Shastri, Director of Marketing and Communications at Six Senses. In a world saturated with curated perfection, we explore how Six Senses distinguishes itself by prioritising genuine connection and storytelling. Jatin shares the core philosophy that drives Six Senses' authentic approach, a crucial lesson for anyone looking to connect genuinely with their audience. Hosts: Natalie Lennon &a...
Leap into Luxury
In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...
