In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
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In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
In this inaugural episode of LEAP into Luxury season 2, hosts Natalie and MJ are joined by Cécile Lasota, Head of Marketing DE/AT at Diptyque. Together, they delve into the burgeoning trend of retailtainment, a concept that blends retail with entertainment. Cécile offers a unique perspective on the factors that contribute to a successful retailtainment activation. From immersive experiences to captivating storytelling, she shares insights into how Diptyque has masterfully crafted memorable mo...
Leap into Luxury
In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
