In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
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In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
Cult Beauty burst onto the scene in 2008 and revolutionised purchasing for the beauty obsessed of Britain. In the first of a 2 part mini-series, Natalie and MJ are joined by Alicia Hickey, Head of Sustainability and Social Causes at Cult Beauty. Discussing the brand’s recent relaunch of their ‘Cult Conscious’ initiative, Alicia talks changes in consumer purchasing behaviour, how big brands can place conscious business at the heart of their operations and why transparency has helped build long...
Leap into Luxury
In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections. Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how...
