In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...
All content for Leap into Luxury is the property of Natalie Lennon & MJ Evely and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...
What can a brand achieve when a consistent, thoughtful and considered strategy is at the heart of every decision? This week, Natalie & MJ are joined by Annika Meller, Chief Strategy Officer for ANINE BING. As the brand's first hire and having overseen more than a decade of growth, Annika has been at the heart of the business, driving the evolution from a home-grown brand born in a garage in Silver Lake, LA to the iconic fashion powerhouse now fronted by Kate Moss. Dive into how the brand ...
Leap into Luxury
In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...
