This podcast is produced by Leaf Media and powered by Greenly. š± Interviewed by NoĆ©mie Billion, Greenlyās US Head of Development.
In this episode of the Leaf Media Global Podcast, @NoĆ©mie speaks with @Mia Ketterling, the Global Sustainability Lead at @Pinterest. Mia shares her journey in building Pinterestās sustainability program from the ground up, starting with the formation of Pinterestās Environmental Conservation Organization to driving the companyās carbon footprint assessment and setting science-based targets.Mia talks about how Pinterest, a visual discovery platform, can uniquely engage users in more mindful consumption and help visualize a sustainable future. She highlights the power of community, the role of employee-led initiatives like PinPlanet, and how Pinterest is working towards embedding sustainability into its product offerings and corporate structure.Tune in to hear how Pinterest is navigating its sustainability journey and how the company balances inspiration and mindful consumption, all while engaging its global user base to make more informed, sustainable choices.
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š About Pinterest: https://newsroom.pinterest.com/company/š Impact Report: impact.pinterest.comš Pinterest Predicts: https://business.pinterest.com/pinterest-predicts/š UC Berkeley Study on the intersection of inspiration and wellbeing: https://business.pinterest.com/blog/positivity-research-pinterest-berkeleyš Pinterest x AWS Graviton Migration Case Study: https://aws.amazon.com/solutions/case-studies/pinterest-graviton-case-study/
(1:57) Intro(3:05) Miaās sustainability journey at Pinterest(10:02) Getting started in sustainability at Pinterest(14:11) Pinterestās role as a visual discovery platform in addressing climate change(18:31) Reconciling Pinterestās role as an inspiration hub with consumer behavior and sustainable decisions(24:03) Aligning monetization with Pinterestās sustainability initiatives(33:21) Increased interest in sustainability on Pinterest: a predicted trend(36:24) How to encourage broader participation in sustainability efforts(41:18) The hidden mental health benefit of using Pinterest(43:07) Miaās most proud achievements(53:11) Quick questions and conclusion: Miaās favorite Pinterest board, practices, etc.
#Sustainability #Pinterest #ClimateChange #SustainableFuture #MindfulConsumption #SustainabilityPodcast