Welcome to the third series of 'Leading Tourism's Transition,' in partnership with Holibob! Join host Nick Hall and co-host for this series, Craig Everett, Co-Founder and CEO of Holibob.  Together, they explore the importance of bookable experiences in today's tourism ecosystem. In this episode, they discuss sustainability in tourism with key industry players Annakaisa Ojala, Independent Consultant, Patrick Melchior from the Aruba Tourism Authority and Sara King from Intrepid Travel. Learn about the challenges and opportunities in creating sustainable, bookable experiences and how technology plays a critical role in shaping the future of travel. Tune in for insights on responsible tourism, driving demand and managing tourism pressures. Don't miss this engaging conversation on transforming tourism with purpose!

00:00 Introduction and Series Overview

00:51 Meet Holibob: Mission and Vision

02:05 Today's Topic: Sustainability in Tourism

02:37 Guest Introductions

05:05 Deep Dive: Sustainable Tourism Practices

10:09 Challenges and Opportunities in Sustainable Tourism

23:21 Technology's Role in Sustainable Tourism

29:38 Balancing Commercial Goals with Sustainability

31:59 Data and Technology in Managing Tourism

41:35 Future of Sustainable Tourism

44:38 Conclusion and Final Thoughts