In this bonus episode of "Leading the Way" with Jill S. Robinson speaks with Marna Seltzer and Dasha Koltunyuk from Princeton University Concerts. Explore how they're reshaping the classical music landscape through groundbreaking initiatives designed to connect deeply with audiences in a post-pandemic world. From the serene blend of music with meditation to the powerful Healing with Music series, discover how they're pioneering new pathways to engage, inspire, and heal.
This episode isn't just about music; it's about community, innovation, and the relentless pursuit of relevance in a rapidly changing world. Learn about their strategies for audience growth, the embrace of social media to capture unique concert experiences, and the vision for the future of classical music. With insights on building trust and community, adapting to digital advancements, and maintaining core values, this conversation is a beacon for anyone looking to make a lasting impact in the arts.
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Key Topics & Chapter Markers:
- Podcast Introduction [00:00:01.930]: Introduction to the podcast, guests Marna Seltzer and Dasha Koltunyuk, and their work at Princeton University Concerts.
- Adapting to Change [00:01:35.670]: How Princeton University Concerts is evolving with new approaches to arts and culture.
- Pandemic Impact [00:02:01.690]: The significant effects of the pandemic on the arts and the necessity for new planning and thinking.
- Music's Importance [00:04:45.050]: Discussion on the enhanced appreciation of music during the pandemic.
- Innovative Programs [00:06:39.620]: Introduction of new programming, including music with meditation and the Healing with Music series.
- Audience Growth [00:07:04.230]: The increase in events, subscribers, and efforts to engage a broader audience.
- Healing Series [00:09:42.410]: Details on the Healing with Music series and its goals.
- Audience Diversity [00:12:45.600]: The variety in audience demographics and how different programs attract different groups.
- Community Building [00:15:23.670]: Reflections on the importance of building trust and community before and after the pandemic.
- New Initiatives [00:18:53.550]: Introduction of unique initiatives like pre-concert speed dating to foster community.
- Intergenerational Values [00:21:38.510]: Discussion on shared values across different generations within the team.
- Post-Pandemic Adaptation [00:23:11.150]: Adapting to the post-pandemic world with new perspectives and digital savviness.
- Social Media Engagement [00:24:48.420]: How social media initiatives like "sound bites" have enhanced audience engagement.
- Future Vision for 2040 [00:27:08.150]: Dasha Koltunyuk's outlook on the future of classical music and its universal appeal.
- Classical Music Resilience [00:28:53.440]: Marna Seltzer reflects on the longevity and future challenges of classical music.
- Demographic Changes [00:32:37.810]: Discussion on how future demographic and community changes might influence classical music engagement.
- Building Community Values [00:34:21.730]: The podcast concludes with thoughts on shared creativity values and lessons from Princeton University Concerts' experiments in community engagement.
Contact Info:
letstalk@trgarts.com
