From Doubt to Data: How Battery Storage Transformed UK Hire

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Leading the Charge

POWR2

14 episodes

1 day ago

On Leading the Charge, we talk about clean energy technology, innovation and the industry of sustainable energy. Join us for conversations and insights from experts in equipment rental, construction, events, and the field of sustainable energy. Sponsored by POWR2, the show is hosted by POWR2's Director of Innovation, Tim Doling, and POWR2 marketer, Kevin Sturmer. Get all of the details and more at LeadingTheCharge.io.

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From Doubt to Data: How Battery Storage Transformed UK Hire

Leading the Charge

12 minutes 59 seconds

4 months ago

From Doubt to Data: How Battery Storage Transformed UK Hire

Summary

In this episode of Leading the Charge, hosts Kevin and Tim are joined by Neil Hordle, Business Development Manager at POWR2. With 25 years of experience at leading UK hire companies like GAP Group, Speedy Hire, and Sunbelt, Neil understands first-hand the commercial pressures, customer expectations, and operational demands of delivering temporary power solutions. For years, diesel generators were the standard. However, Neil soon recognized the potential of battery energy storage systems (BESS). He shares stories from the ground: the skeptical customers who became champions, the ROI proof that closed deals, and the unexpected ease of integrating BESS into traditional hire fleets. Neil offers practical insight and a compelling case for why now is the time to embrace the shift to BESS.

This episode is packed with insights for Sustainability and Account Managers looking to reduce emissions, cut costs, and stay competitive. Tune in to hear how one hire industry insider became a clean tech advocate and why the smartest move for your fleet might just be a battery.

Takeaways

Prove the tech works – Neil shares how offering risk-free BESS trials built trust and helped customers see real-world results before committing.

Significant cost & carbon cuts – One UK client now saves six figures monthly by replacing around-the-clock diesel generators with a hybrid battery solution.

Overcoming internal resistance - Shifting from selling unlimited generator hours to battery storage meant challenging existing revenue streams, but ultimately served customer needs better.

Get all the details and more at ⁠https://www.LeadingTheCharge.io

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GUESTS

Neil Hordle

UK Business Development Manager, POWR2

https://www.linkedin.com/in/neil-hordle-83616140/

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Company: https://www.POWR2.com

LinkedIn: ⁠https://www.linkedin.com/company/powr2

Tim Doling: ⁠⁠https://www.linkedin.com/in/tdoling

Kevin Sturmer: ⁠https://www.linkedin.com/in/kevin-sturmer

DISCLAIMER

Any statements or views expressed by hosts or guests onLeading the Charge are entirely their own and do not necessarily reflect theopinions or positions of POWR2, their partners, or affiliates.

CHAPTERS

00:00 Introduction to Energy Storage Innovations

01:54 Transitioning from Diesel to Battery Energy Storage

03:54 Customer Reactions and Adoption Challenges

05:30 Proving Value: The Turning Point for Customers

07:33 Training and Knowledge in Energy Storage

09:16 Engaging with the Audience: A Fun Quiz on EnergyStorage