In this episode, Ruben sits down with Jef Conn—commercial broker, past chairman of Texas REALTORS®, and systems-minded leader—for a masterclass in intentional leadership. Jef shares how a simple “yes” to getting involved opened doors to statewide influence, how to create organized chaos to build systems that last, and why thinking bigger starts with changing how you talk to yourself. From thank-you cards to national impact, Jef’s story is packed with practical wisdom, real-life discipline, and a few solid laughs along the way.

This one is for the doers, the dreamers, and anyone who knows they’re capable of more—but needs a nudge on how to get there.