Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
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Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
Staying Warm During Changes | Matthew Etzler, Global Head of Ecommerce at Smartwool
Leading in Ecommerce
43 minutes
3 years ago
Staying Warm During Changes | Matthew Etzler, Global Head of Ecommerce at Smartwool
Podcast Summary
In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends.
Episode Outline
[00:36] About Matthew and Smartwool
[02:12] The benefits of wool
[04:16] Smartwool and VF
[06:09] Matthew’s journey to his current role
[14:29] Transitioning to a wholesale brand
[17:53] Covid disruptions
[20:59] Innovation under Matthew’s watch
[25:40] Channel strategies
[33:30] Challenges
[37:50] Looking forward
Leading in Ecommerce
Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
