Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
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Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
Kicking Ecommerce and Marketing Into High Gear | Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles
Leading in Ecommerce
27 minutes
3 years ago
Kicking Ecommerce and Marketing Into High Gear | Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles
In our conversation with Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles, she talks about adapting to the always changing ecommerce world, new technologies, and innovations. Woo also shares how Aerosoles implemented SMS marketing and its impact on Aerosoles’ strategy. What is one piece of advice from Woo? She encourages everyone to experiment with marketing. Learn more about slowing down in our fast-paced world and more tips for ecommerce in this week’s episode of Ecommerce Innovators.
Episode Outline
[00:37] Introduction
[01:50] Kim’s background
[04:36] Innovation on the customer front
[06:43] Ecommerce growth and technology
[09:15] Challenges to new marketing channels
[12:34] Living in a fast-paced world
[16:27] Innovation: small and large
[20:02] Short vs long game decisions
[21:40] Growing your brand on ecommerce
[23:28] Top leadership principle
[24:46] Bias for action
Leading in Ecommerce
Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
