Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
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Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
Ecommerce is Not “One Size Fits All” | Kiril Kirilov, Co-Founder & CEO of Rush
Leading in Ecommerce
25 minutes
3 years ago
Ecommerce is Not “One Size Fits All” | Kiril Kirilov, Co-Founder & CEO of Rush
In this conversation with Kiril Kirilov, co-founder and CEO of Rush, we hear his perspective on ecommerce, all the way from Bulgaria. Kiril explains the background of his company and how he is currently solving problems in the post-purchase experience. He shares his story of starting as a competitive runner, getting in an accident, and– in the end–creating his own business. You’ll also hear Kiril talk about fascinating customer behaviors and data, which helps in predicting other customer purchases. Listen to this episode to hear Kiril’s advice on how to grow your ecommerce.
Episode Outline
[00:31] About Kiril and Rush
[01:45] Rush: Solving for the Post-Purchase Experience
[3:23] Kiril’s Unique Journey
[06:22] Running and Competitive Nature
[08:54] Data Collection Through Orders
[11:48] Adapting Based on Customers and Data
[13:46] Structure of Rush
[15:27] Impact of the Ukraine Crisis
[19:26] Advice for Founders to Grow Ecommerce
[22:48] What Brands Need to Focus on Right Now
Leading in Ecommerce
Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
