Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
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Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
Competing for the Gold in Innovation | Kit Burton, Director of Marketing at KT Tape & Jeremy Newns, Director of Product Development and Research
Leading in Ecommerce
37 minutes
3 years ago
Competing for the Gold in Innovation | Kit Burton, Director of Marketing at KT Tape & Jeremy Newns, Director of Product Development and Research
In this episode, Kit Burton, Director of Marketing, and Jeremy Newns, Director of Product Development and Research, share their perspectives of innovation at KT Tape. Hear how KT Tape develops products for performance and recovery directly with athletes. Kit and Jeremy also describe the impact of COVID to KT Tape’s sales and how they were able to come out on top with ecommerce. They also share innovation tips and leadership principles, which includes finding inspiration from other categories and applying it to your own products.
Episode Outline
[00:51] About KT Tape
[02:34] How KT Tape works
[05:19] Introduction to Kit
[09:06] Introduction to Jeremy
[11:47] More than just tape
[15:33] Trust with customers
[16:29] Approach to develop new products
[20:32] Impact of COVID to ecommerce
[25:13] The beginning of the tape
[28:18] Innovation tips
[30:50] What brands need to succeed
[33:24] Leadership principles
Leading in Ecommerce
Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.
