>Lisa Morton puts a different twist on the meaning of PR - instead of public relations she calls it PURPOSEFUL RELATIONSHIPS! She exemplifies the value of values within an organization...and what she values are relationships!She started her entrepreneurial adventure as a young girl when she was given a bucket and sponge and told to go make some money washing cars. Her first lesson – make enough money to pay for the bucket and sponge then you can start to pocket some profits. These simple lessons have served her well as the leader of her marketing firm for over 25 years. She is completely commitment to community. After two terrorist attack in Manchester, England, one in 1996 and another 5 years ago, she mobilized to help wherever she could. To this day her business, community and relationships are all interconnected to make the world a better place to live.