Episode #13: Suzanne Reed, CMO at LBMC- Communications, Marketing and Leading Through Change  

In today's episode, Christie sat down with Suzanne Reed. Suzanne is currently the Chief Marketing Officer for the LBMC Family of Companies, the largest professional services firm in Tennessee and ranked in the top 20 across the southeast. She has more than 25 years of experience in the financial services, professional services, and payments industry. Suzanne is an executive business leader with a proven track record of enhancing brand equity, revenue and market share. She champions growth by using an integrated approach to marketing and sales that produces profitable results. An innovative entrepreneur, Suzanne has created new lines of business, new processes, ground-breaking policies and procedures for profit as well as not for profit organizations. Inquisitive from birth, she believes in challenging herself and those around her and continually striving to be better. And has a personal passion for giving back by helping others in their careers through networking and sharing life lessons.  

Leading Forward with Christie Berger

Highlights: "Communications, Marketing and Leading Through Change" 

• Marketing is constantly changing and evolving and touches the operations of an organization.
• It is all about the personal touch with marketing. Technology is just a tool we can use.
• There are always lessons learned with crises.
• Blending and being innovative helps an organization pivot and navigate change, this leads to building a new path forward.
• Even if you are around certain messaging, by osmosis, something is going to sink in.
• Leading through COVID and adapting means that a leader must meet their team where they are at.
• At LBMC, the opportunity to meet in person was met with hesitancy from several team members and others were more than excited to be back.
• Strong leaders encourage their team members and help them feel comfortable in a hybrid work environment.
• COVID has equipped organizations with new tools and moving past the pandemic, organizations will use Zoom, Microsoft Teams, etc. in new ways to benefit the workforce to build a new type of team.
• Marketers need to believe in the brand’s purpose in order to be successful.
• Leadership is all about supporting others and recognizing the impact of our words to build people up.
• Strong leaders know that “everyone doesn’t need to look like me” and leaders build off of other’s strengths.

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LEADING FORWARD breaks down professional assumptions through meaningful conversations that remind us all that leading, effectively, can and often does look different for each of us. 

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