In this conversation, Ari Gordon discusses the evolution of his company, Like and Likes, which helps brands grow on TikTok and Meta. He shares insights on the differences between the two platforms, the importance of effective content creation, and the costs associated with advertising on TikTok. Ari also emphasizes the role of influencer marketing and the necessity of having a strategic approach to social media marketing, especially for CPG brands. The discussion highlights the changing landscape of consumer behavior and the growing importance of digital marketing in driving sales.    Chapters  00:00 Introduction to Like and Likes  02:38 Understanding TikTok vs. Meta for CPG Brands  06:01 Navigating Advertising Costs on TikTok  10:54 The Backend of TikTok: A Competitor to Amazon  13:37 Influencer Marketing Strategies on TikTok  17:39 Agency vs. In-House Marketing: Finding the Right Fit  20:21 The Evolving Landscape of Consumer Behavior  21:09 Finding and Working with Influencers    Contact Ari Gordon:  https://likeandlikes.ai/  Ari@likandlikes.ai  Instagram: arielgordon  Contact Liesl Bernard:  liesl@leadingforwellness.com  https://www.linkedin.com/in/lieslbernard/   www.leadingforwellness.com